Genesys Growth

Achieve #1 product of the Day, Week, and Month on Product Hunt Unlock the secrets to a successful Product Hunt launch with our comprehensive playbook, designed to ensure you make the most out of your one shot. 4/4 startups who used this guide got to #1 Product of the Day! What's inside: 1. Pre-launch preparation Strategy: Gather all necessary materials and info.Goals: Define clear objectives for your launch.Top hunter: Engage a Product Hunter to vouch for you.Launch date: Choose the optimal time for your launch.Email lists: Compile lists of customers, investors, and more. 2. Creating your Product Hunt profile Product Hunt profile: Set up your Product Hunt profile.Profile copy: Craft attention-grabbing descriptions.Creative assets: Design appealing visuals for your profile.Technical prep: Ensure all website aspects are ready. 3. Launch day execution Distribution plan: Prepare emails, social, and community comms.Team schedule: Organize a detailed timetable for launch day. 4. Post-launch strategies Maintain the hype: With newsletters, PR, social, and ads.

Accelerate Growth with AI-Driven Marketing Strategies Discover how to harness the power of AI to supercharge your B2B SaaS growth with this comprehensive guide. Designed for CEOs, VPs of Marketing, and senior marketers, this guide turns cutting-edge AI applications into actionable tactics across SEO, outbound, and performance marketing. What's inside AI-Powered SEO Content: Learn how to create high-quality, technical content using tools like Writesonic to boost organic traffic and improve search rankings.Scaling Market Research with Humata.ai: Discover how to extract valuable customer insights from large datasets to inform your content and product strategies.Programmatic SEO with ChatGPT: Understand how to leverage AI to automate data scraping and build programmatic SEO campaigns that scale your reach.AI-Powered Outbound: Uncover how tools like Clay and Common Room help automate lead list building, enrichment, and personalized outreach at scale, boosting your outbound performance with data-driven precision.AI-Driven Paid Advertising: Explore how AI is transforming paid ad strategies, from Google’s Performance Max to Meta’s Advantage+, helping optimize bids, enhance targeting, and improve conversion rates.This guide has been written in partnership with Kevin Indig, Guillaume Cabane, Rex Gelb, and HyperGrowth Partners.

Accelerate Your B2B SaaS Growth with AI Workflows Master the integration of AI workflows into your go-to-market strategies with this comprehensive guide. Designed to help you rapidly scale efficiency and market share, this guide turns advanced AI concepts into actionable strategies and templates. What's inside The AI Workflow Revolution: Understand how AI workflows are transforming B2B SaaS marketing, enabling teams to amplify productivity and dramatically reduce costs.Custom AI Workflows vs. Off-the-Shelf Tools: Learn why bespoke AI workflows outperform standard AI apps, offering unparalleled customization while maintaining quality with human oversight.Essential Components: Discover the key tools and strategies for building effective AI workflows, including command centers, automation platforms, and modular CMS systems.Real-World Use Cases: Explore practical applications like automating content creation, scaling SEO efforts, and turning intent signals into pipeline opportunities.Strategic Implementation: Get step-by-step guidance on identifying high-impact areas, starting small, and scaling your AI capabilities for maximum growth.This guide has been written in partnership with Marcel Santilli, CMO @ Deepgram, and previously Scale.AI, and Hashicorp, and HyperGrowth Partners.

Transform Your Organic Growth with AI-Powered Programmatic SEO Harness the power of AI to scale your SEO strategy with this comprehensive guide. Discover the tools and techniques to drive organic growth and outperform the competition. What's Inside pSEO Principles: Learn the fundamentals of AI-powered SEO, including balancing content depth and technical optimization to maximize user value and ensure high search engine ranking and indexing efficiency.Define your Query Syntax: Understand how to define, validate, and scale your query syntax for effective programmatic SEO. Learn to tailor keyword combinations to target specific, high-intent search queries that drive conversion and support your business objectives.pSEO Landing Pages: Develop scalable, SEO-friendly landing pages using advanced CMS techniques. Use data and design to create pages that deliver exceptional user experiences and convert at a high rate.Data-Driven Content Creation: Leverage AI and third-party data to populate landing pages with high-quality content. Utilize automation tools to synchronize data and create personalized, relevant pages that engage your audience and drive results.Advanced Automation: Implement AI tools to enhance SEO strategies through automated content creation, A/B testing, and continuous optimization. Streamline processes to reduce costs and accelerate growth, ensuring your content remains impactful and competitive.This guide has been written in partnership with Kevin Indig, ex-VP of SEO @ Shopify, G2, Atlassian, and HyperGrowth Partners.

Dominate LinkedIn: Gong's Playbook for B2B SaaS Growth Unlock the secrets of Gong's LinkedIn success with this comprehensive guide. Learn how to leverage LinkedIn's power to generate demand, capture leads, and drive B2B SaaS growth like never before. What's inside: Employee Takeovers: Mobilize your entire team to create authentic content and boost organic reachMulti-Layer Thought Leadership: Engage different audience segments by activating executives across all levelsUnique Brand Voice: Craft a distinctive company page strategy that blends education and entertainmentConversion-Focused Ads: Complement organic efforts with targeted paid campaigns to reach key decision-makers This guide has been written in partnership with Jonathan Costet, Director of Revenue Marketing at Wiz and ex Sr. Growth Manager at Gong, and HyperGrowth Partners.

Drive Efficient Growth with SaaS Content Marketing Programs Master early-stage B2B SaaS content marketing with this comprehensive guide. Designed to help you launch and scale your first content marketing program, this guide turns 100+ hours of advisory experience into actionable strategies and templates. What's inside Strategy: Learn the critical steps to establishing content as your primary marketing channel, including how product marketing messaging is intertwined with content compelling narratives.Common Pitfalls: Identify and overcome frequent content strategy mistakes, such as inconsistent production and over-reliance on AI, ensuring your efforts are impactful and targeted.Stages of Awareness Framework: Use it to map your customers' awareness stages and create content that aligns with their journey — from outcome awareness to purchase decision.Content Programs > Posts: Learn to think in terms of comprehensive content programs, not just single posts. This approach builds credibility and maximizes your reach within your target audience.AI-Assisted Content Stack: Discover how to leverage AI tools without sacrificing quality, optimizing your content strategy with AI-driven insights while maintaining human oversight for depth and authenticity. This guide has been written in partnership with Alex Estner.

Generate More Qualified Pipeline with Intent Signals Unlock the power of signal-based marketing with this comprehensive guide for B2B SaaS leaders. Learn how to select, execute, and scale intent signals to drive qualified pipeline and optimize your go-to-market strategy. What's inside: Signal Fundamentals: Understand the types of signals and how they make your GTM "intelligent"T-Shaped Funnel: Map signals to your buyer's journey and identify key conversion pointsSignal Scoring: Prioritize high-impact signals correlated with pipeline growthExecution Strategies: Personalize outreach based on captured signalsAutomation Framework: Scale your signal-based marketing from manual to fully automatedAdvanced Techniques: Stack multiple signals to uncover new high-converting GTM plays This guide has been written in partnership with Kevin White, Head of Marketing at CommonRoom, and HyperGrowth Partners.

Outperform Competitors with Advanced B2B Targeting Strategies Unlock the power of precise targeting in B2B demand generation with this comprehensive guide. Learn how to leverage unique data sources and personalization techniques to drive high-quality pipeline and outpace your competition. What's inside: ICP Development: Create a robust Ideal Customer Profile using firmographics, buyer personas, and technographicsData Sources: Access and utilize firmographic, technographic, and intent data from top platformsCustom Signals: Learn how to create and leverage first-party data for a competitive edgeData Integration: Connect multiple data sources to build a complete picture of your target audienceCampaign Personalization: Apply targeting insights across channels for higher conversions and lower CACThis guide has been written in partnership with Jason Widup, ex-VP of Marketing at DemandBase, and HyperGrowth Partners.

Building Communities That Drive Growth: A Complete GuideBreak through the noise of crowded acquisition channels and commoditized products by mastering community-led growth. This in-depth guide equips you with actionable strategies to build, engage, and scale vibrant communities that fuel sustainable growth. What’s Inside Community Frameworks: Learn the CAMPER, TRIBE, Community identity cycle, and the Commitment curve frameworks to design communities that foster trust, purpose, and engagement.Community Types: Explore different community models, from product-focused ecosystems to practice-driven hubs, and see how each aligns with specific goals.Execution Playbooks: Get tactical advice on onboarding, programming, and member engagement to create scalable, self-sustaining communities.Real-World Case Studies: Learn from leaders like Clay, GitHub, Strapi, and Docker who have transformed communities into growth engines.Measurement Metrics: Discover how to measure community health and success with frameworks like the Community Engagement Cycle and the Commitment Curve.This guide has been written in partnership with Victor Coisne, VP Marketing @ Strapi, and HyperGrowth Partners.

Measure Content Impact with the FIRE Framework Confidently attribute content marketing with our comprehensive guide. Leverage proven strategies from industry leaders to optimize content operations, drive growth, and align with business objectives.What's inside: Common Pitfalls: Identify issues like imbalance in content quality vs. quantity and ineffective measurement practices. Avoid the "firehose" approach, which emphasizes quantity over quality, and the "sprinkled" approach, which neglects consistency. Learn to avoid vanity metrics and manage content metrics effectively to drive actual business results.Setting your North Star: Establish a guiding metric that focuses on revenue and pipeline, balancing content quality and quantity. Our North Star metric framework helps you set baselines, optimize results, track efficiency, and make data-driven decisions to enhance your content's impact and alignment with business goals.The FIRE Framework: Utilize the FIRE (Frequency, Impact, Reach, Engagement) principles to evaluate and optimize content touchpoints. Assign weights to different metrics to balance awareness, engagement, and bottom-line impact, tailored to your company’s goals.Content Assets Measurement: Break down your content by themes, types, and distribution channels to gain insights into performance. Use your FIRE score to normalize engagement across different channels and optimize content strategy for growth. Customize weights for impact and frequency to align with company goals, ensuring your content drives meaningful results and supports your overall marketing strategy.This guide has been written in partnership with Jared Waxman, VP of Marketing @ Metabase, and HyperGrowth Partners.

Optimize Your Email Deliverability: A Step-by-Step Guide Ensure your cold emails land in the inbox, not the spam folder. This detailed guide walks you through every step of optimizing email deliverability for B2B SaaS companies, from setting up secondary domains to mastering email warm-up campaigns. What's inside Set Up Secondary Domains: Learn how to safeguard your primary domain’s reputation by using secondary domains for cold emails, ensuring your outreach stays effective and protected.DNS Configuration for Better Deliverability: Understand the importance of setting up MX, DMARC, SPF, and DKIM records correctly to improve your email authentication and overall deliverability.Domain Warm-Up Tactics: Follow our proven methods to warm up your email domains, gradually increasing send volumes and maintaining a high sender reputation.Effective Email Content Strategies: Discover best practices for crafting plain text, personalized emails that resonate with prospects and avoid spam filters.Monitoring & Maintenance Tips: Keep track of key deliverability metrics and ensure your email lists are clean and validated to maintain long-term email performance.

Become a Top LinkedIn Voice: A Step-by-Step Guide Unlock the secrets to becoming a recognized LinkedIn Top Voice with this detailed guide. Perfect for B2B SaaS leaders and marketers, this guide walks you through proven strategies to boost your credibility and engagement on LinkedIn. What's inside What is a LinkedIn Top Voice Badge: Learn how LinkedIn recognizes thought leaders and why earning this badge can elevate your online presence.Choosing Your Niche: Find a less saturated topic to stand out and target the right categories to maximize your chances of becoming a Top Voice.Creating High-Quality Contributions: Get tips on crafting engaging, thoughtful replies using AI tools like ChatGPT, while adding your unique perspective to boost authenticity.Building Engagement: Discover strategies for driving likes and comments, from forming a support group to engaging with other Top Voices for visibility.Tracking Your Progress: Learn how to monitor daily metrics and refine your content strategy to stay on track toward achieving Top Voice status.

Build a Category-Defining AI Startup with Marketing-Led Strategies Master the art of launching and scaling an AI startup that stands out in today's competitive landscape with this comprehensive guide. Designed to help you leverage marketing as a core strategic function, this guide transforms expert insights into actionable steps for establishing industry leadership. What's inside Embracing the Paradigm Shift: Learn why the next generation of AI startups must be marketing-led and how to align your strategy accordingly for sustained growth.Category Creation and Positioning: Discover how to define and own your market category, crafting a compelling and differentiated positioning to rise above the competition.Executing Simultaneous GTM Strategies: Understand how to implement multiple go-to-market motions—Product-Led Growth, enterprise sales, and partnerships—concurrently to maximize market penetration.Building Credibility Beyond the Product: Find out how to shape industry narratives, engage key stakeholders, and build brand credibility even before your product is fully developed.Cultivating a Growth Mindset in Marketing: Learn how to instill a growth-oriented mindset across all marketing functions to drive innovation, adaptability, and rapid execution.This guide has been written in partnership with Rajan Sheth, CMO @ Together.ai, and previously Cohere.ai and Honeycomb, and HyperGrowth Partners.

Master Developer-Led Outbound for B2B DevTools Growth Unlock the secrets of developer-led outbound with this comprehensive guide. Learn creative, data-driven strategies to engage developers and drive pipeline growth. What's Inside: Developer Influence: Understand the evolving role of developers in B2B SaaS decision-making and how to leverage it.Effective Outbound Tactics: Discover innovative plays like programmatically identifying GitHub bugs and competitor comparisons.Data-Driven Engagement: Learn how to personalize outreach using AI and developer data for more impactful conversations.Real-World Examples: Learn from successful implementations by DevTools leaders like VercelThis guide has been written in partnership with Martin Gonto, ex CMO @ Vercel and Auth0, and HyperGrowth Partners.

Signal-Based Outbound Campaigns: A Tactical Playbook for B2B SaaS Master the orchestration of signal-based outbound campaigns to drive consistent pipeline growth for your B2B SaaS business. This comprehensive playbook provides actionable steps and templates to effectively target and engage high-potential prospects by leveraging automation, data, and attention-grabbing messaging strategies. What's inside Signal-Based Campaigns: Learn how to use attention signals and automation tools like LinkedIn Sales Navigator, Clearbit, and Apollo.io to target prospects with the highest potential for engagement.Custom Messaging Frameworks: Create buyer personas, craft tailored messaging, and define key pain points and differentiators that resonate with your audience.Optimized Targeting: Understand how to build Total Addressable Market (TAM) and Serviceable Obtainable Market (SOM) lists using enrichment tools such as Cargo.io, maximizing your targeting accuracy.Multi-Channel Outreach: Set up automated and personalized email and LinkedIn sequences using platforms like Instantly.ai and LaGrowthMachine to increase response rates and pipeline generation.Measuring Success: Track key outbound metrics, run AB testing, and optimize your outreach strategy based on real-time insights to improve conversion rates. This playbook was written in partnership with Anis Bennaceur, Stewart White from Attention.io, and Loic Jeanjean from HyperGrowth Partners — helping Attention generate $1.2M in pipeline in just 4 months.

Master SaaS Homepage Positioning with the FletchPMM Framework Supercharge your B2B SaaS homepage positioning with the FletchPMM framework. Designed to help founders and marketers align messaging with product-market fit, this template provides the clearest, most actionable steps to revamp your homepage and improve conversions. What’s Inside Positioning Simplified: Learn how to answer the four essential questions: What is your product? Who is it for? What does it replace? Why is it better?Clear Messaging: Avoid the pitfalls of clever but confusing messaging. This guide helps you clarify your value proposition to cut through the noise.Practical Frameworks: Use step-by-step templates to position your product effectively and align your homepage with the needs of your target audience.Competitive Differentiation: Identify key differentiators and use them to stand out from competitors and improve your go-to-market strategy.Supporting Content Strategy: Implement supporting messages and social proof that resonate with potential customers and drive engagement. This guide is built from proven strategies by Anthony and Robert at FletchPMM, trusted by top SaaS founders to deliver results.

Master the Developer Marketing Funnel Unlock the secrets of marketing to developers with this comprehensive guide. Learn how to tailor your product marketing and content strategy to drive adoption and advocacy among this unique audience. What's inside: Developer Persona: Understand the key traits of developers and how they reshape traditional marketing approachesExploration Stage: Design compelling landing pages with clear differentiation, compatibility markers, and intuitive navigationDemo Experience: Create working samples and step-by-step guides that cater to developers' hands-on learning styleInternal Sale: Empower your champions with 'convince your boss' content packs to drive business-wide adoptionReal-World Examples: Learn from successful implementations by companies like Vercel, Snyk, and Auth0 This guide has been written in partnership with Martin Gonto, ex CMO @ Vercel and Auth0, and HyperGrowth Partners.

Accelerate B2B SaaS Growth with GTM Engineering Master sustainable growth strategies in the evolving B2B SaaS landscape with this comprehensive guide on Go-To-Market Engineering. This guide distills expert insights into actionable strategies to help you build lean, cross-functional teams that drive efficiency and revenue. What's inside The Case for GTM Engineers: Learn why traditional growth tactics are losing effectiveness and how GTM Engineers are redefining success in B2B SaaS.Distinctive Expertise: Discover what sets GTM Engineers apart from other growth roles, combining technical prowess with strategic business acumen across the customer journey.Cross-Functional Mastery: Understand how to assemble agile teams that bridge marketing, sales, product, and engineering to orchestrate holistic growth.Real-World Success Stories: Dive into case studies of companies like Gorgias and Datadome to see GTM Engineering in action and its impact on revenue.Your Path to GTM Engineering: Get practical advice on developing the skills and mindset needed to become a GTM Engineer or lead such transformative teams.This guide has been written in partnership with Maxence De Villepion, Founder @ Cargo, and HyperGrowth Partners.

Engage Developers through Authentic YouTube Partnerships Unlock the power of authentic collaborations with YouTube creators in the developer community using this comprehensive guide. Designed to help you build and scale successful influencer programs, this guide transforms real-world experience into actionable strategies and best practices. What's inside Lessons from Initial Pilots: Learn how early experiments can shape a successful partnership strategy by understanding what works and what doesn't in developer engagement.Building Authentic Relationships: Discover the importance of granting creators full autonomy and fostering genuine collaborations that resonate deeply with developer audiences.Scaling Partnerships Effectively: Understand how to automate creator scouting, evaluate potential partners based on key performance indicators, and grow your program efficiently.Optimizing Attribution and Reporting: Find out how to enhance tracking effectiveness, set up actionable reporting, and measure the full-funnel impact of your partnerships.Best Practices for Creator Programs: Get insights into partner compensation, management, and strategies to maintain long-term, mutually beneficial relationships.This guide has been written in partnership with Alex Rapp and Nick Parsons from Clerk, and Gonto from HyperGrowth Partners.