How to Build a Category-Defining AI Startup | Guide + Examples

Build a Category-Defining AI Startup with Marketing-Led Strategies

Master the art of launching and scaling an AI startup that stands out in today's competitive landscape with this comprehensive guide. Designed to help you leverage marketing as a core strategic function, this guide transforms expert insights into actionable steps for establishing industry leadership.

What's inside

• Embracing the Paradigm Shift: Learn why the next generation of AI startups must be marketing-led and how to align your strategy accordingly for sustained growth.

• Category Creation and Positioning: Discover how to define and own your market category, crafting a compelling and differentiated positioning to rise above the competition.

• Executing Simultaneous GTM Strategies: Understand how to implement multiple go-to-market motions—Product-Led Growth, enterprise sales, and partnerships—concurrently to maximize market penetration.

• Building Credibility Beyond the Product: Find out how to shape industry narratives, engage key stakeholders, and build brand credibility even before your product is fully developed.

• Cultivating a Growth Mindset in Marketing: Learn how to instill a growth-oriented mindset across all marketing functions to drive innovation, adaptability, and rapid execution.
  
  This guide has been written in partnership with Rajan Sheth, CMO @ Together.ai, and previously Cohere.ai and Honeycomb, and HyperGrowth Partners.