Genesys Growth

Achieve #1 product of the Day, Week, and Month on Product Hunt Unlock the secrets to a successful Product Hunt launch with our comprehensive playbook, designed to ensure you make the most out of your one shot. 🏆 4/4 startups who used this guide got to #1 Product of the Day! 🏆 What's inside: 1. Pre-launch preparation Strategy: Gather all necessary materials and info.Goals: Define clear objectives for your launch.Top hunter: Engage a Product Hunter to vouch for you.Launch date: Choose the optimal time for your launch.Email lists: Compile lists of customers, investors, and more. 2. Creating your Product Hunt profile Product Hunt profile: Set up your Product Hunt profile.Profile copy: Craft attention-grabbing descriptions.Creative assets: Design appealing visuals for your profile.Technical prep: Ensure all website aspects are ready. 3. Launch day execution Distribution plan: Prepare emails, social, and community comms.Team schedule: Organize a detailed timetable for launch day. 4. Post-launch strategies Maintain the hype: With newsletters, PR, social, and ads.

Transform Your Organic Growth with AI-Powered Programmatic SEO Harness the power of AI to scale your SEO strategy with this comprehensive guide. Discover the tools and techniques to drive organic growth and outperform the competition. What's Inside pSEO Principles: Learn the fundamentals of AI-powered SEO, including balancing content depth and technical optimization to maximize user value and ensure high search engine ranking and indexing efficiency.Define your Query Syntax: Understand how to define, validate, and scale your query syntax for effective programmatic SEO. Learn to tailor keyword combinations to target specific, high-intent search queries that drive conversion and support your business objectives.pSEO Landing Pages: Develop scalable, SEO-friendly landing pages using advanced CMS techniques. Use data and design to create pages that deliver exceptional user experiences and convert at a high rate.Data-Driven Content Creation: Leverage AI and third-party data to populate landing pages with high-quality content. Utilize automation tools to synchronize data and create personalized, relevant pages that engage your audience and drive results.Advanced Automation: Implement AI tools to enhance SEO strategies through automated content creation, A/B testing, and continuous optimization. Streamline processes to reduce costs and accelerate growth, ensuring your content remains impactful and competitive.This guide has been written in partnership with Kevin Indig, ex-VP of SEO @ Shopify, G2, Atlassian, and HyperGrowth Partners.

Dominate LinkedIn: Gong's Playbook for B2B SaaS Growth Unlock the secrets of Gong's LinkedIn success with this comprehensive guide. Learn how to leverage LinkedIn's power to generate demand, capture leads, and drive B2B SaaS growth like never before. What's inside: Employee Takeovers: Mobilize your entire team to create authentic content and boost organic reachMulti-Layer Thought Leadership: Engage different audience segments by activating executives across all levelsUnique Brand Voice: Craft a distinctive company page strategy that blends education and entertainmentConversion-Focused Ads: Complement organic efforts with targeted paid campaigns to reach key decision-makers This guide has been written in partnership with Jonathan Costet, Director of Revenue Marketing at Wiz and ex Sr. Growth Manager at Gong, and HyperGrowth Partners.

Drive Efficient Growth with SaaS Content Marketing Programs Master early-stage B2B SaaS content marketing with this comprehensive guide. Designed to help you launch and scale your first content marketing program, this guide turns 100+ hours of advisory experience into actionable strategies and templates. What's inside Strategy: Learn the critical steps to establishing content as your primary marketing channel, including how product marketing messaging is intertwined with content compelling narratives.Common Pitfalls: Identify and overcome frequent content strategy mistakes, such as inconsistent production and over-reliance on AI, ensuring your efforts are impactful and targeted.Stages of Awareness Framework: Use it to map your customers' awareness stages and create content that aligns with their journey — from outcome awareness to purchase decision.Content Programs > Posts: Learn to think in terms of comprehensive content programs, not just single posts. This approach builds credibility and maximizes your reach within your target audience.AI-Assisted Content Stack: Discover how to leverage AI tools without sacrificing quality, optimizing your content strategy with AI-driven insights while maintaining human oversight for depth and authenticity. This guide has been written in partnership with Alex Estner.

Generate More Qualified Pipeline with Intent Signals Unlock the power of signal-based marketing with this comprehensive guide for B2B SaaS leaders. Learn how to select, execute, and scale intent signals to drive qualified pipeline and optimize your go-to-market strategy. What's inside: Signal Fundamentals: Understand the types of signals and how they make your GTM "intelligent"T-Shaped Funnel: Map signals to your buyer's journey and identify key conversion pointsSignal Scoring: Prioritize high-impact signals correlated with pipeline growthExecution Strategies: Personalize outreach based on captured signalsAutomation Framework: Scale your signal-based marketing from manual to fully automatedAdvanced Techniques: Stack multiple signals to uncover new high-converting GTM plays This guide has been written in partnership with Kevin White, Head of Marketing at CommonRoom, and HyperGrowth Partners.

Outperform Competitors with Advanced B2B Targeting Strategies Unlock the power of precise targeting in B2B demand generation with this comprehensive guide. Learn how to leverage unique data sources and personalization techniques to drive high-quality pipeline and outpace your competition. What's inside: ICP Development: Create a robust Ideal Customer Profile using firmographics, buyer personas, and technographicsData Sources: Access and utilize firmographic, technographic, and intent data from top platformsCustom Signals: Learn how to create and leverage first-party data for a competitive edgeData Integration: Connect multiple data sources to build a complete picture of your target audienceCampaign Personalization: Apply targeting insights across channels for higher conversions and lower CACThis guide has been written in partnership with Jason Widup, ex-VP of Marketing at DemandBase, and HyperGrowth Partners.

Measure Content Impact with the FIRE Framework Confidently attribute content marketing with our comprehensive guide. Leverage proven strategies from industry leaders to optimize content operations, drive growth, and align with business objectives.What's inside: Common Pitfalls: Identify issues like imbalance in content quality vs. quantity and ineffective measurement practices. Avoid the "firehose" approach, which emphasizes quantity over quality, and the "sprinkled" approach, which neglects consistency. Learn to avoid vanity metrics and manage content metrics effectively to drive actual business results.Setting your North Star: Establish a guiding metric that focuses on revenue and pipeline, balancing content quality and quantity. Our North Star metric framework helps you set baselines, optimize results, track efficiency, and make data-driven decisions to enhance your content's impact and alignment with business goals.The FIRE Framework: Utilize the FIRE (Frequency, Impact, Reach, Engagement) principles to evaluate and optimize content touchpoints. Assign weights to different metrics to balance awareness, engagement, and bottom-line impact, tailored to your company’s goals.Content Assets Measurement: Break down your content by themes, types, and distribution channels to gain insights into performance. Use your FIRE score to normalize engagement across different channels and optimize content strategy for growth. Customize weights for impact and frequency to align with company goals, ensuring your content drives meaningful results and supports your overall marketing strategy.This guide has been written in partnership with Jared Waxman, VP of Marketing @ Metabase, and HyperGrowth Partners.

Master Developer-Led Outbound for B2B DevTools Growth Unlock the secrets of developer-led outbound with this comprehensive guide. Learn creative, data-driven strategies to engage developers and drive pipeline growth. What's Inside: Developer Influence: Understand the evolving role of developers in B2B SaaS decision-making and how to leverage it.Effective Outbound Tactics: Discover innovative plays like programmatically identifying GitHub bugs and competitor comparisons.Data-Driven Engagement: Learn how to personalize outreach using AI and developer data for more impactful conversations.Real-World Examples: Learn from successful implementations by DevTools leaders like VercelThis guide has been written in partnership with Martin Gonto, ex CMO @ Vercel and Auth0, and HyperGrowth Partners.

Master the Developer Marketing Funnel Unlock the secrets of marketing to developers with this comprehensive guide. Learn how to tailor your product marketing and content strategy to drive adoption and advocacy among this unique audience. What's inside: Developer Persona: Understand the key traits of developers and how they reshape traditional marketing approachesExploration Stage: Design compelling landing pages with clear differentiation, compatibility markers, and intuitive navigationDemo Experience: Create working samples and step-by-step guides that cater to developers' hands-on learning styleInternal Sale: Empower your champions with 'convince your boss' content packs to drive business-wide adoptionReal-World Examples: Learn from successful implementations by companies like Vercel, Snyk, and Auth0 This guide has been written in partnership with Martin Gonto, ex CMO @ Vercel and Auth0, and HyperGrowth Partners.