B2B SaaS Content Marketing Programs | Guide + Templates

Drive Efficient Growth with SaaS Content Marketing Programs

Master early-stage B2B SaaS content marketing with this comprehensive guide. Designed to help you launch and scale your first content marketing program, this guide turns 100+ hours of advisory experience into actionable strategies and templates.

What's inside

• Strategy: Learn the critical steps to establishing content as your primary marketing channel, including how product marketing messaging is intertwined with content compelling narratives.

• Common Pitfalls: Identify and overcome frequent content strategy mistakes, such as inconsistent production and over-reliance on AI, ensuring your efforts are impactful and targeted.

• Stages of Awareness Framework: Use it to map your customers' awareness stages and create content that aligns with their journey — from outcome awareness to purchase decision.

• Content Programs > Posts: Learn to think in terms of comprehensive content programs, not just single posts. This approach builds credibility and maximizes your reach within your target audience.

• AI-Assisted Content Stack: Discover how to leverage AI tools without sacrificing quality, optimizing your content strategy with AI-driven insights while maintaining human oversight for depth and authenticity.
  

This guide has been written in partnership with Alex Estner.