B2B Targeting Strategy | Guide + Tooling

Outperform Competitors with Advanced B2B Targeting Strategies

Unlock the power of precise targeting in B2B demand generation with this comprehensive guide. Learn how to leverage unique data sources and personalization techniques to drive high-quality pipeline and outpace your competition.

What's inside:

• ICP Development: Create a robust Ideal Customer Profile using firmographics, buyer personas, and technographics

• Data Sources: Access and utilize firmographic, technographic, and intent data from top platforms

• Custom Signals: Learn how to create and leverage first-party data for a competitive edge

• Data Integration: Connect multiple data sources to build a complete picture of your target audience

• Campaign Personalization: Apply targeting insights across channels for higher conversions and lower CAC
  
  This guide has been written in partnership with Jason Widup, ex-VP of Marketing at DemandBase, and HyperGrowth Partners.